Will Shaw

312-810-1834  ▪  willshawwriter@gmail.com  ▪  http://www.willshaw.org

 

PROJECTS INCLUDE:

Walgreens                                                                                                        June 2024-March 2025

Multinational chain of pharmacies                                  

·         Generated copy for print and digital products, including emails, instore signage, and social media

·         Coordinated Got My Shot campaign of 50 different immunization stickers for kids\

·         Produced news, instructional and promotional videos for Walgreens’ YouTube channel

AAFMAA Wealth Management & Trust                                                       May 2023-November 2023

Nonprofit life insurance and wealth management company serving the U.S. military                                 

·         Created multi-message email campaigns (25+ emails per campaign) for servicemembers planning the transition to civilian life

Iris Worldwide                                                                                          February 2023-August 2023

Global advertising agency, accounts include Barclays Bank, Princess Cruises, and Carnival Cruises

·         Created multi-message email campaigns for credit cards and their sponsors

·         Wrote video scripts for Carnival’s YouTube channel

Anthem Healthcare/Elevance Health                                                          February 2021-March 2023

National health insurance company

·         Updated Anthem Healthcare’s style guide as they transitioned to Elevance Health

·         Edited Anthem’s existing letters and emails to reflect the new brand

·         Contributed Digitally Enabled Healthcare Stories to website

·         Created “Patient Journeys” campaign for print, video, and social media

·         Composed guides for employers choosing their company’s health care plans

Medline                                                                                                  August 2017-December 2020

Manufacturer of medical devices and other healthcare products

  • Created print media for various series of medical equipment and supplies

  • Produced news and instructional videos for YouTube channel

Omron Healthcare                                                                                          August 2016-June 2017

Manufacturer of medical devices such as blood pressure and heart monitors

  • Composed print and digital copy for new line of TENS pain relief units

  • Created print and digital copy for HeartGuide blood pressure monitoring watch

The Marketing Store                                                                                    February 2014-June 2016

Advertising agency, accounts included McDonald’s, CASE Construction, and YMCA of the USA

  • Collaborated with Subject Matter Experts to produce guidebooks for various lines of construction equipment

  • Created print and digital copy for YMCA’s Blood Pressure Self-Monitoring Program campaign

  • Created digital copy for McDonald’s, including Monopoly promotion

  • Produced videos for CASE’s YouTube channel

Gogo Inflight Internet                                                                                  April 2013-January 2014

Company offering inflight entertainment and wireless connectivity for commercial airlines

  • Collaborated with Subject Matter Experts to produce guidebooks concerning Gogo’s various services

  • Produced videos for YouTube channel

 

 

EDUCATION

Michigan State University                                                                   

Bachelor of Arts, English