Will Shaw
312-810-1834 ▪ willshawwriter@gmail.com ▪ http://www.willshaw.org
PROJECTS INCLUDE:
AAFMAA Wealth Management & Trust May 2023-September 2023
Nonprofit life insurance and wealth management company serving the U.S. military
Created multi-message email campaigns for servicemembers planning the transition to civilian life
Iris Worldwide February 2023-August 2023
Global advertising agency, accounts include Barclays Bank, Princess Cruises, and Carnival Cruises
Created multi-message email campaigns for credit cards and their sponsors
Wrote video scripts for Carnival’s YouTube channel
Anthem/Elevance Healthcare February 2021-March 2023
National health insurance company
Updated Anthem Healthcare’s style guide as they transitioned to Elevance Health
Edited Anthem’s existing letters and emails to reflect the new brand
Contributed Digitally Enabled Healthcare Stories to website
Created “Patient Journeys” campaign for print, video, and social media
Composed guides for employers choosing their company’s health care plans
Medline August 2017-December 2020
Manufacturer of medical devices and other healthcare products
Created print media for various series of medical equipment and supplies
Produced news and instructional videos for YouTube channel
Omron Healthcare August 2016-June 2017
Manufacturer of medical devices such as blood pressure and heart monitors
Composed print and digital copy for new line of TENS pain relief units
Created print and digital copy for HeartGuide blood pressure monitoring watch
The Marketing Store February 2014-June 2016
Advertising agency, accounts included McDonald’s, CASE Construction, and YMCA of the USA
Collaborated with Subject Matter Experts to produce guidebooks for various lines of construction equipment
Created print and digital copy for YMCA’s Blood Pressure Self-Monitoring Program campaign
Created digital copy for McDonald’s, including Monopoly promotion
Produced videos for CASE’s YouTube channel
Gogo Inflight Internet April 2013-January 2014
Company offering inflight entertainment and wireless connectivity for commercial airlines
Collaborated with Subject Matter Experts to produce guidebooks concerning Gogo’s various services
Produced videos for YouTube channel
EDUCATION
Michigan State University
Bachelor of Arts, English