Will Shaw

312-810-1834  ▪  willshawwriter@gmail.com  ▪  http://www.willshaw.org

 

 PROJECTS INCLUDE:

AAFMAA Wealth Management & Trust                                                      May 2023-September 2023

Nonprofit life insurance and wealth management company serving the U.S. military                         

  • Created multi-message email campaigns for servicemembers planning the transition to civilian life

Iris Worldwide                                                                                         February 2023-August 2023

Global advertising agency, accounts include Barclays Bank, Princess Cruises, and Carnival Cruises

  • Created multi-message email campaigns for credit cards and their sponsors

  • Wrote video scripts for Carnival’s YouTube channel

Anthem/Elevance Healthcare                                                                    February 2021-March 2023

National health insurance company

  • Updated Anthem Healthcare’s style guide as they transitioned to Elevance Health

  • Edited Anthem’s existing letters and emails to reflect the new brand

  • Contributed Digitally Enabled Healthcare Stories to website

  • Created “Patient Journeys” campaign for print, video, and social media

  • Composed guides for employers choosing their company’s health care plans

Medline                                                                                                  August 2017-December 2020

Manufacturer of medical devices and other healthcare products

  • Created print media for various series of medical equipment and supplies

  • Produced news and instructional videos for YouTube channel

Omron Healthcare                                                                                          August 2016-June 2017

Manufacturer of medical devices such as blood pressure and heart monitors

  • Composed print and digital copy for new line of TENS pain relief units

  • Created print and digital copy for HeartGuide blood pressure monitoring watch

The Marketing Store                                                                                    February 2014-June 2016

Advertising agency, accounts included McDonald’s, CASE Construction, and YMCA of the USA

  • Collaborated with Subject Matter Experts to produce guidebooks for various lines of construction equipment

  • Created print and digital copy for YMCA’s Blood Pressure Self-Monitoring Program campaign

  • Created digital copy for McDonald’s, including Monopoly promotion

  • Produced videos for CASE’s YouTube channel

Gogo Inflight Internet                                                                                 April 2013-January 2014

Company offering inflight entertainment and wireless connectivity for commercial airlines

  • Collaborated with Subject Matter Experts to produce guidebooks concerning Gogo’s various services

  • Produced videos for YouTube channel

 

EDUCATION

Michigan State University                                                                  

Bachelor of Arts, English