Will Shaw

312-810-1834  ▪  willshawwriter@gmail.com  ▪  http://www.willshaw.org

 

 

PROJECTS INCLUDE:

Senior Copywriter/Campaign Coordinator/Video Producer

Walgreens                                                                                                             May 2024-June 2025

Multinational chain of pharmacies                                  

·         Generated print and digital copy, including emails, instore signage, and social media

·         Coordinated Got My Shot campaign of 50 different immunization stickers for kids

·         Produced news, instructional and promotional videos for Walgreens’ YouTube channel

Brand Consultant/Copywriter/Campaign Coordinator

Anthem Healthcare/Elevance Health                                                    February 2023-December 2023

National health insurance company

·         Consulted on new brand voice and updated style guide for Anthem’s transition to Elevance

·         Edited Anthem’s existing letters and emails to reflect the new Elevance brand

·         Contributed Digitally Enabled Healthcare Stories to website and social media

·         Coordinated Patient Journeys campaign for print, video, and social media

·         Composed guides for employers choosing their company’s health care plans

Senior Copywriter/Video Producer/Technical Writer

Medline                                                                                                       December 2017-July 2022

Medical devices and other healthcare products

  • Created digital and print media for various medical devices and supplies

  • Wrote instructional manuals for medical devices

  • Produced news and instructional videos for YouTube channel

Senior Copywriter

Omron Healthcare                                                                                              July 2015-June 2017

Medical devices such as blood pressure and heart monitors, smart watches, and TENS pain relief units

  • Composed B2B/B2C print and digital copy including social media, emails, and sales materials

  • Wrote instructional manuals for medical devices

Copywriter/Video Producer

The Marketing Store                                                                                    February 2013-June 2015

Advertising agency, accounts included McDonald’s, CASE Construction, and YMCA of the USA

  • Collaborated with SMEs to produce guidebooks for various lines of construction equipment

  • Created print and digital copy for YMCA’s Blood Pressure Self-Monitoring Program campaign

  • Created digital copy for McDonald’s, including Monopoly promotion

  • Produced videos for CASE’s YouTube channel

Copywriter/Technical Writer

Gogo Inflight Internet                                                                                     April 2013-January 2014

Inflight entertainment and wireless connectivity for commercial airlines

  • Collaborated with SMEs to create product guidebooks

  • Created print and digital copy as well as social media posts

  • Produced videos for YouTube channel

 

 

EDUCATION

Michigan State University                                                                   

Bachelor of Arts, English