One of my first healthcare assignments and a predecessor to my more recent Patient Journeys work with Elevance Healthcare. Unlike the Elevance work, New York-Presbyterian wanted to highlight their medical professionals as well as their patients with compelling, short-form stories and in this assignment, the staff featured were not just doctors and nurses, but also support personnel such as file clerks. After this campaign was a success, I then worked on a similar campaign, Amazing Things.
SAMPLES
STORIES CAMPAIGN
Madison Wells' Story - Extended Interview
Rob Wiedmann's Story - Extended Interview
AMAZING THINGS CAMPAIGN
Gabby Mansour - Amazing Things (60 sec spot)
Nancy Jarecki - Amazing Things (60 sec spot)
Daniel Jacobs - Amazing Things (60 sec spot)