WILL SHAW
312-810-1834 ▪ willshawwriter@gmail.com ▪ http://www.willshaw.org
WORK EXPERIENCE
Senior Copywriter
Walgreens May 2024-August 2025
Multinational chain of pharmacies
· Generated print and digital copy, including emails, instore signage, and social media
· Coordinated Got My Shot campaign of 50 different immunization stickers for kids
· Produced news, instructional and promotional videos for Walgreens’ YouTube channel
Copywriter
Anthem Healthcare/Elevance Health February 2023-December 2023
National health insurance company
· Consulted on new brand voice and updated style guide for Anthem’s transition to Elevance
· Edited Anthem’s existing letters and emails to reflect the new Elevance brand
· Contributed Digitally Enabled Healthcare Stories to website and social media
· Coordinated Patient Journeys campaign for print, video, and social media
· Composed guides for employers choosing their company’s health care plans
Senior Copywriter
Medline December 2017-September 2022
Medical devices and other healthcare products
Created digital and print media for various medical devices and supplies
Wrote instructional manuals for medical devices
Produced news and instructional videos for YouTube channel
Senior Copywriter
Omron Healthcare July 2015-June 2017
Medical devices such as blood pressure and heart monitors, smart watches, and TENS pain relief units
Composed B2B/B2C print and digital copy including social media, emails, and sales materials
Wrote instructional manuals for medical devices
Copywriter
The Marketing Store February 2013-June 2015
Advertising agency, accounts included McDonald’s, CASE Construction, and YMCA of the USA
Collaborated with SMEs to produce guidebooks for various lines of construction equipment
Created print and digital copy for YMCA’s Blood Pressure Self-Monitoring Program campaign
Created digital copy for McDonald’s, including Monopoly promotion
Produced videos for CASE’s YouTube channel
EDUCATION
Michigan State University
Bachelor of Arts, English